Certified Professional in Talent Development (CPTD) 2025 – 400 Free Practice Questions to Pass the Exam

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Which principle from Mayer's Multimedia Theory recommends using a conversational style in learning materials?

Coherence principle

Personalization and embodiment principle

The choice highlighting the personalization and embodiment principle is aligned with Mayer's Multimedia Theory, which posits that learners find it easier to engage with content that feels more relatable and conversational. This principle suggests that when educational materials are presented in a friendly, informal tone, it not only builds a connection between the instructor and the learner but also enhances the likelihood of retention and comprehension. By using a conversational style, learners are more likely to perceive the information as relevant and approachable, making the learning experience more effective.

Additionally, this principle indicates that personalization can occur through the use of conversational language, relatable examples, and addressing the learner directly, which can foster a sense of social presence in the learning environment. This, in turn, encourages interaction and engagement with the material.

Other options mentioned typically focus on different aspects of multimedia learning, such as eliminating extraneous information, ensuring related content is presented together, or avoiding redundancy in audio and visual information. While they are important in their context, they do not specifically emphasize the conversational or personalized approach that enhances learner connection to the content.

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Redundancy principle

Contiguity principle

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