Certified Professional in Talent Development (CPTD) 2025 – 400 Free Practice Questions to Pass the Exam

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What aspect does the 'channel' refer to in Berlo's communication model?

The sender's background

The mode of communication

In Berlo's communication model, the 'channel' refers to the mode of communication through which a message is transmitted from the sender to the receiver. This can include various means, such as verbal, written, or nonverbal methods, as well as different mediums like face-to-face conversations, phone calls, emails, or social media platforms. The choice of channel can significantly impact how a message is received and understood, influencing factors such as clarity, engagement, and the overall effectiveness of communication. Understanding the channel is crucial for ensuring that the message is conveyed appropriately and resonates with the intended audience.

In contrast, the other aspects mentioned, such as the sender's background, the emotional tone of the message, and the context of the message, play different roles in the overall communication process but do not specifically define what the channel is in Berlo's model.

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The emotional tone of the message

The context of the message

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