Certified Professional in Talent Development (CPTD) 2026 – 400 Free Practice Questions to Pass the Exam

The Multi-Store Model of memory was developed by Atkinson and Shiffrin in 1968. This model proposes that memory consists of three separate stores: sensory memory, short-term memory, and long-term memory. Sensory memory captures all sensory information for a brief moment, short-term memory allows for the temporary holding of information for immediate use, and long-term memory is the storage of information over extended periods.

The significance of Atkinson and Shiffrin's model lies in its systematic approach to understanding how information is processed and stored, providing a foundation for further research in cognitive psychology and educational practices. This model emphasizes the flow of information from one store to the next, highlighting the importance of attention and rehearsal in transferring information from short-term to long-term memory.

This understanding is crucial for talent development professionals, as it aids in designing effective learning experiences that promote better retention and recall of information.